Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users / Leong Lai Ying

• 第一著者: Leong, Lai Ying
• フォーマット: 学位論文
• 出版事項: 2017
• 主題: HF Commerce
• オンライン･アクセス: http://studentsrepo.um.edu.my/7833/1/All.pdf; http://studentsrepo.um.edu.my/7833/9/lai_ying.pdf; http://studentsrepo.um.edu.my/7833/

Nowadays, Facebook commerce or f-commerce has become a new paradigm in e-commerce. Even though there is a huge business potential in f-commerce, the purchase behaviour in f-commerce is still not well-studied with only a few studies are related to impulse buying through f-commerce and yet the studies...