The construction of the ideal female body: A critical discourse analysis of Malaysian slimming advertisements / Lau Kui Ling

• Main Author: Lau, Kui Ling
• Format: Thesis
• Published: 2013
• Subjects: L Education (General)
• Online Access: http://studentsrepo.um.edu.my/5611/1/1._______TITLE.pdf; http://studentsrepo.um.edu.my/5611/2/2._______FRONT_MATTERS.pdf; http://studentsrepo.um.edu.my/5611/3/3._______CONTENTS.pdf; http://studentsrepo.um.edu.my/5611/4/4._______CHAPTERS__1_%2D_9.pdf; http://studentsrepo.um.edu.my/5611/5/5._______REFERENCES.pdf; http://studentsrepo.um.edu.my/5611/6/6._______APPEDICES_A_and_B.pdf; http://studentsrepo.um.edu.my/5611/7/7._______APPENDIX__C.pdf; http://studentsrepo.um.edu.my/5611/8/8._______APPENDIX__D.pdf; http://studentsrepo.um.edu.my/5611/9/9a._____APPENDIX__E_[cover].pdf; http://studentsrepo.um.edu.my/5611/10/9b._____APPENDIX__E.pdf; http://studentsrepo.um.edu.my/5611/11/10a.____APPENDIX__F_[cover].pdf; http://studentsrepo.um.edu.my/5611/12/9b._____APPENDIX__E.pdf; http://studentsrepo.um.edu.my/5611/13/10a.____APPENDIX__F_[cover].pdf; http://studentsrepo.um.edu.my/5611/14/10b.____APPENDIX__F.pdf; http://studentsrepo.um.edu.my/5611/15/11a._____APPENDIX__G_[cover].pdf; http://studentsrepo.um.edu.my/5611/16/11b.____APPENDIX__G.pdf; http://studentsrepo.um.edu.my/5611/17/12a.____APPENDIX__H_[cover].pdf; http://studentsrepo.um.edu.my/5611/18/12b.____APPENDIX_H.pdf; http://studentsrepo.um.edu.my/5611/19/13.______APPENDIX___I.pdf; http://studentsrepo.um.edu.my/5611/20/14.______APPENDIX__J.pdf; http://studentsrepo.um.edu.my/5611/21/15.______APPENDIX__K.pdf; http://studentsrepo.um.edu.my/5611/

This study examines how slimming advertisements work to frame slimness as the ideal female beauty. To investigate this issue, this study undertakes to analyze two sources of data: slimming advertisements (100 print advertisements altogether) and interviews (40 sets of transcription). The following r...