Examining social networking continuance intention to use from the perspectives of network externalities and social presence : the mediation effect of perceived benefit / Mahsa Omidi
Online social networking sites membership and usage is growing around the world, breaking the borders among the countries and becoming a global phenomenon. Individuals with common interests, from different social groups such as family, school and friendship are now able to be connected to each ot...
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Main Author: | Omidi, Mahsa |
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Format: | Thesis |
Published: |
2012
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Subjects: | |
Online Access: | http://studentsrepo.um.edu.my/3603/4/TITLE_PAGE%2C_ABSTRACT._CONTENT.pdf http://studentsrepo.um.edu.my/3603/5/FULL_TEXT.pdf http://studentsrepo.um.edu.my/3603/6/REFERENCES_%26_APPENDICES.pdf http://pendeta.um.edu.my/client/default/search/results?qu=Examining+social+networking+continuance+intention+to+use+from+the+perspectives+of+network+externalities+and+social+presence&te= http://studentsrepo.um.edu.my/3603/ |
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