Examining social networking continuance intention to use from the perspectives of network externalities and social presence : the mediation effect of perceived benefit / Mahsa Omidi

• Main Author: Omidi, Mahsa
• Format: Thesis
• Published: 2012
• Subjects: H Social Sciences (General); HB Economic Theory
• Online Access: http://studentsrepo.um.edu.my/3603/4/TITLE_PAGE%2C_ABSTRACT._CONTENT.pdf; http://studentsrepo.um.edu.my/3603/5/FULL_TEXT.pdf; http://studentsrepo.um.edu.my/3603/6/REFERENCES_%26_APPENDICES.pdf; http://pendeta.um.edu.my/client/default/search/results?qu=Examining+social+networking+continuance+intention+to+use+from+the+perspectives+of+network+externalities+and+social+presence&te=; http://studentsrepo.um.edu.my/3603/

Online social networking sites membership and usage is growing around the world, breaking the borders among the countries and becoming a global phenomenon. Individuals with common interests, from different social groups such as family, school and friendship are now able to be connected to each ot...