Image repair strategies in the CEO’s tweets regarding AirAsia’s QZ8501 crisis / Grace Lee Si Yunn
In light of the AirAsia QZ8501 crash in December 2014, Tony Fernandes as the Chief Executive Officer, took to Twitter to provide updates on the next course of actions taken by AirAsia as well as convey his thoughts and feelings. Attempts were made by Fernandes to repair his affected image and that o...
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| Format: | Thesis |
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2019
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| Online Access: | http://studentsrepo.um.edu.my/10638/2/Grace_Lee.pdf http://studentsrepo.um.edu.my/10638/1/Grace_Lee_Si_Yunn_%E2%80%93_Dissertation.pdf http://studentsrepo.um.edu.my/10638/ |
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