Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model
AI-based voice assistants (AIVA) are capable of interpreting human speech and responding with useful information, aiding with tasks, and controlling other devices. The usage of these AIVAs has grown significantly worldwide. Despite this growth, studies on user behavior related to continued usage int...
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| Main Authors: | , , |
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| Format: | Article |
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WILEY
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/46028/ |
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