Understanding users' switching intention of cloud storage services: A push-pull-mooring framework
Highly sensitive and private information is stored in the cloud, so understanding how and why customers choose and switch between cloud storage service providers is pivotal. However, prior studies have tended to focus on users' adoption of cloud storage services, whereas little attention has be...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
John Wiley and Sons Ltd
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/46017/ |
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