Impact of Electronic Word-of-Mouth (eWOM) on travellers’ green hotel booking intentions and policymaking

• Main Authors: Yadegaridehkordi, Elaheh, Momtazi, Saeedeh, Md Nasir, Mohd Hairul Nizam
• Format: Article
• Published: Iranian Research Institute for Scientific Information and Documentation 2022
• Subjects: HF Commerce
• Online Access: http://eprints.um.edu.my/44143/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85169681341&doi=10.35050%2fJIPM010.2022.043&partnerID=40&md5=0ce8f34e7e5a59b2ab1a85f284e95114

Nowadays, electronic word-of-mouth (eWOM) has become the primary source of tourism-related information. Travelers are increasingly seeking additional information provided in eWOM platforms to minimize the complexity and insecurity involved in making a purchase decision. However, there still is a lac...