Muslim-friendly beauty and wellness framework and measurement

• Main Authors: Mohtar, Mozard, Taha, Azni Zarina, Zakaria, Zalina, Ramli, Siti Qhairunissa, Sulaiman, Ainin
• Format: Article
• Published: Cogent OA 2022
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.um.edu.my/43707/

Muslim-Friendly Beauty and Wellness (MFBW) is rapidly becoming a component of Muslim-Friendly Tourism packages and Muslim-Friendly Hospitality Services. As Malaysia intensifies its effort to attract more Muslim tourists, it is introducing various types of initiatives. MFBW is among the latest servic...