Initial regulatee perception of the self-regulation approach in the regulatory enforcement of medicine advertisements

• Main Authors: Bohari, Nurul Hayati, Alias, Asniza, Abdul Ghani, Abdul Samad
• Format: Article
• Published: Universiti Utara Malaysia Press 2022
• Subjects: HF Commerce
• Online Access: http://eprints.um.edu.my/43218/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85124517159&doi=10.32890%2fuumjls2022.13.1.13&partnerID=40&md5=97bbdcd551a6e175f32a160c4050baa2

Medicine advertisements need to be controlled to ensure public interest is protected from harm and complications. This is because the medicine advertisements accessed could be misleading, untrue, and contain highly exaggerated advertising claims. The law in the control of medicine advertising is com...