Energy conservation behaviour among the Malaysian youth: A study under the premises of Value-Belief-Norm Model

• Main Authors: Al Mamun, Abdullah, Hayat, Naeem, Masud, Muhammad Mehedi, Yang, Qing, Salameh, Anas A., Md. Salleh, Mohd Fairuz
• Format: Article
• Published: Frontiers Media Sa 2022
• Subjects: QC Physics
• Online Access: http://eprints.um.edu.my/42201/

Intensive energy consumption has become a norm among the younger generation. Energy consumption can be reduced when consumers develop environmental values, beliefs, and norms to build pro-environmental behaviours. The current study's objective is to expose the intention and behaviour to minimis...