Effect of value orientation, belief and norm on private sacrificing behaviour

• Main Authors: Chua, Kean Boon, Quoquab, Farzana, Basiruddin, Rohaida, Mohammad, Jihad
• Format: Conference or Workshop Item
• Published: 2015
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/60787/; https://pure.utm.my/en/publications/effect-of-value-orientation-belief-and-norm-on-private-sacrificin

The objective of this paper is to examine the effect of value orientation, new ecological paradigm and proenvironmental personal norm on private sacrificing behavior. Structural equation modelling using partial least squares approach is used to analyse conceptual model on private sacrificing behavio...