Improving service interactions through inclusive language for Sindh's Sheedis

• Main Authors: Ali, Ameer, David, Maya Khemlani, Channa, Abdul Razaque
• Format: Article
• Published: Emerald 2022
• Subjects: HF Commerce; Business; P Philology. Linguistics
• Online Access: http://eprints.um.edu.my/41433/

This research aims to explore how racist language in service interactions in the health and education sectors affects service consumers belonging to the Sheedi community in Pakistan's Sindh province. This research questions the use of racist language and proposes the use of inclusive language i...