The swot analysis: marketing and promotional strategies used at the University of Malaya Library
A library is the place to find knowledge that accommodates various information sources. Nevertheless, the promotion of the library is an important task that should be carried out by a library to improve its image, role and credibility. A library offers various collections, services and facilities to...
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Main Authors: | Hazidah, N.A., Edzan, N.N. |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2012
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Online Access: | http://eprints.um.edu.my/4006/1/GenNEXT-Final.pdf http://eprints.um.edu.my/4006/ |
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