A study of player behavior and motivation to purchase Dota 2 virtual in game items

• Main Authors: Ghazali, Ezlika Mohd, Al Halbusi, Hussam, Fattah, Fadi Abdel Muniem Abdel, Uzir, Md Uzir Hossain, Mutum, Dilip S., Tan, Foon-Lip
• Format: Article
• Published: EMERALD GROUP PUBLISHING LTD 2023
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.um.edu.my/39598/

Purpose The goal of this study is to examine the factors (e.g. enjoyment, skills, challenge, telepresence and flow) that influence players' purchase intention toward Dota 2 virtual in-game as well as examine the effect of flow toward purchase intention of Dota 2 through the critical mechanism (...