Embedding Green Product Attributes Preferences and Cultural Consideration for Product Design Development: A Conceptual Framework

• Main Authors: Ghazali, Ihwan, Abdul-Rashid, Salwa Hanim, Md Dawal, Siti Zawiah, Irianto, Irianto, Herawan, Safarudin Gazali, Ho, Fu-Haw, Abdullah, Rohana, Abdul Rasib, Amir Hamzah, Padzil, Nur Wardah Sufina
• Format: Article
• Published: MDPI 2023
• Subjects: T Technology (General); TJ Mechanical engineering and machinery
• Online Access: http://eprints.um.edu.my/38495/

In the past ten years, the increasing customer awareness of environmental sustainability has driven the development of green products. As the initiator of product development, this situation can challenge product designers. Since customers may have varied expectations and preferences for green produ...