Embedding Green Product Attributes Preferences and Cultural Consideration for Product Design Development: A Conceptual Framework

• Main Authors: Ghazali, Ihwan, Abdul-Rashid, Salwa Hanim, Irianto Irianto, Irianto Irianto, Safarudin Gazali Herawan, Safarudin Gazali Herawan, Fu-Haw Ho, Fu-Haw Ho, Abdullah, Rohana, Abdul Rasib, Amir Hamzah, Padzil, Nur Wardah Sufina
• Format: Article
• Language: English
• Published: Mdpi 2023
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/10284/1/J15872_86678bd35be65efaeb97ee415e726f3c.pdf; http://eprints.uthm.edu.my/10284/; https://doi.org/10.3390/su15054542

In the past ten years, the increasing customer awareness of environmental sustainability has driven the development of green products. As the initiator of product development, this situation can challenge product designers. Since customers may have varied expectations and preferences for green produ...