Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

• Main Authors: Schliemann, Desiree, Paramasivam, Darishiani, Dahlui, Maznah, Cardwell, Christopher R., Somasundaram, Saunthari, Tamin, Nor Saleha Binti Ibrahim, Donnelly, Conan, Su, Tin Tin, Donnelly, Michael
• Format: Article
• Published: BioMed Central 2020
• Subjects: R Medicine
• Online Access: http://eprints.um.edu.my/36808/

Colorectal cancer (CRC) cases are detected late in Malaysia similar to most Asian countries. The Be Cancer Alert Campaign (BCAC) was a culturally adapted mass media campaign designed to improve CRC awareness and reduce late detection in Malaysia. The evaluation of the BCAC-CRC aimed to assess campai...