Nexus between basketball players' advertisement and psychological attraction of food brands: A study of consumer behavior towards food product

It is vital for technology to advance and for the brand to obtain public recognition to achieve competitive supremacy. It is impossible to deploy without an adequate marketing, awareness, and execution strategy, as well as structured advertising approaches. As a result, advertising is an important s...

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Bibliographic Details
Main Authors: Chen, Yanlan, Kong, Mengyuan, Kuo, Tsung-Hsien, ul Islam, Misbah, Lone, Showkat Ahmad, Yen-Ku, Kuo
Format: Article
Published: Univ Illes Balears 2021
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Online Access:http://eprints.um.edu.my/35380/
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