Talents management via employer branding

• Main Authors: Johol, Shahzatul Ermiza, Mansor, Zuraina
• Format: Conference or Workshop Item
• Language: English
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.um.edu.my/35252/1/Shahzatul%20Ermiza%20Johol.pdf; http://eprints.um.edu.my/35252/

Operating a business in a competitive environment has pushed companies to seek out the most effective strategies for improving their performance. Many prior literatures have indicated that one of the most important parts that an organization's strategic plan should include is finding the best talents on the market. Many organizations believe that by strengthening their human resource capabilities through talent management, they would be able to attract the greatest people on the market. There are many factors that can support the talent management planning and employer branding has been seen as the first step for organizations to have a preliminary interaction with potential talents. A strong employer brand can act as a link between the organization's reputation, values, and strategies and future employees. This paper will explore more on the employer branding in attracting talents.