Consumer adoption of Alipay in Malaysia: The mediation effect of perceived ease of use and perceived usefulness
Despite a growing trend in m-wallet services in Malaysia, the actual level of usage is considered low among all of the non-cash payment methods. The Malaysian government has taken a serious initiative in spurring the use of m-wallets by providing a one-off RM30 incentive to all eligible Malaysians....
Saved in:
Main Authors: | , , , , |
---|---|
Format: | Article |
Published: |
Univ Putra Malaysia Press
2021
|
Subjects: | |
Online Access: | http://eprints.um.edu.my/34853/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!