Consumer adoption of Alipay in Malaysia: The mediation effect of perceived ease of use and perceived usefulness
Despite a growing trend in m-wallet services in Malaysia, the actual level of usage is considered low among all of the non-cash payment methods. The Malaysian government has taken a serious initiative in spurring the use of m-wallets by providing a one-off RM30 incentive to all eligible Malaysians....
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Univ Putra Malaysia Press
2021
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/34853/ |
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