Marketing to healthy lifestyle consumers: An analysis of demographic and social cognitive factors

Individuals who adopt a healthy lifestyle are excellent customers for health-related offerings. The present study represents the first attempt to examine group differences between "high active" and "low active" exercisers in demographic and social cognitive characteristics which...

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Bibliographic Details
Main Authors: Yap, Sheau Fen, Othman, Md Nor
Format: Article
Published: College of Management, National Cheng Kung University 2010
Subjects:
Online Access:http://eprints.um.edu.my/22981/
http://apmr.management.ncku.edu.tw/abstract.asp?id=384
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