Marketing of library and information services in university libraries: A case study of University of Malaya Central Library, Kuala Lumpur, Malaysia

Marketing and promotion play a very vital role in creating awareness for library and information products and services This topic discusses the importance of marketing and promotion in academic libraries with particular reference to Central Library, University of Malaya, Kuala Lumpur University lib...

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Bibliographic Details
Main Author: Siti Juryiah, Mohd Khalid
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Online Access:http://eprints.um.edu.my/21305/1/Slti%20Juryiah%20Mohd%20Khalid%20%E2%80%93%20Conference%20paper.pdf
http://eprints.um.edu.my/21305/
https://www.2019.icres.net/
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