Marketing of library and information services in university libraries: A case study of University of Malaya Central Library, Kuala Lumpur, Malaysia

• Main Author: Siti Juryiah, Mohd Khalid
• Format: Conference or Workshop Item
• Language: English
• Published: 2019
• Subjects: Z Bibliography. Library Science. Information Resources; Information services. Information centers
• Online Access: http://eprints.um.edu.my/21305/1/Slti%20Juryiah%20Mohd%20Khalid%20%E2%80%93%20Conference%20paper.pdf; http://eprints.um.edu.my/21305/; https://www.2019.icres.net/

Marketing and promotion play a very vital role in creating awareness for library and information products and services This topic discusses the importance of marketing and promotion in academic libraries with particular reference to Central Library, University of Malaya, Kuala Lumpur University lib...