Big data social media analytics for purchasing behaviour
The social media is rich in data and of late its data have been used for various types of analytics. This paper examines the purchasing behavior and sentiments of social media users from Jan - 2015 to Dec - 2016. The purchasing behaviour of the users is categorized into five: buy car, buy house, buy...
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my.um.eprints.206902019-06-27T09:08:31Z http://eprints.um.edu.my/20690/ Big data social media analytics for purchasing behaviour Shayaa, Shahid Ainin, Sulaiman Piprani, Arsalan Zahid Al-Garadi, Mohammed Ali Ashraf, Muhammad Azeem HF Commerce Business QA75 Electronic computers. Computer science The social media is rich in data and of late its data have been used for various types of analytics. This paper examines the purchasing behavior and sentiments of social media users from Jan - 2015 to Dec - 2016. The purchasing behaviour of the users is categorized into five: buy car, buy house, buy computer, buy hand phone and going for holiday. The paper will also demonstrate the trend of each individual category. The results of the analysis would provide businesses information on the social media users' purchasing behavior, their sentiment thus allowing them to take more appropriate strategies to enhance their competitiveness. Science Publishing Corporation 2018 Article PeerReviewed Shayaa, Shahid and Ainin, Sulaiman and Piprani, Arsalan Zahid and Al-Garadi, Mohammed Ali and Ashraf, Muhammad Azeem (2018) Big data social media analytics for purchasing behaviour. International Journal of Engineering & Technology, 7 (4.36). pp. 463-465. ISSN 2227-524X https://www.sciencepubco.com/index.php/ijet/article/view/23917 |
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HF Commerce Business QA75 Electronic computers. Computer science Shayaa, Shahid Ainin, Sulaiman Piprani, Arsalan Zahid Al-Garadi, Mohammed Ali Ashraf, Muhammad Azeem Big data social media analytics for purchasing behaviour |
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The social media is rich in data and of late its data have been used for various types of analytics. This paper examines the purchasing behavior and sentiments of social media users from Jan - 2015 to Dec - 2016. The purchasing behaviour of the users is categorized into five: buy car, buy house, buy computer, buy hand phone and going for holiday. The paper will also demonstrate the trend of each individual category. The results of the analysis would provide businesses information on the social media users' purchasing behavior, their sentiment thus allowing them to take more appropriate strategies to enhance their competitiveness. |
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Article |
author |
Shayaa, Shahid Ainin, Sulaiman Piprani, Arsalan Zahid Al-Garadi, Mohammed Ali Ashraf, Muhammad Azeem |
author_facet |
Shayaa, Shahid Ainin, Sulaiman Piprani, Arsalan Zahid Al-Garadi, Mohammed Ali Ashraf, Muhammad Azeem |
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Shayaa, Shahid |
title |
Big data social media analytics for purchasing behaviour |
title_short |
Big data social media analytics for purchasing behaviour |
title_full |
Big data social media analytics for purchasing behaviour |
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Big data social media analytics for purchasing behaviour |
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Big data social media analytics for purchasing behaviour |
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big data social media analytics for purchasing behaviour |
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Science Publishing Corporation |
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2018 |
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http://eprints.um.edu.my/20690/ https://www.sciencepubco.com/index.php/ijet/article/view/23917 |
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