Information marketing in Sri Lankan academic libraries
Describes a study that investigates the marketing of "free-based" information services in five selected academic libraries in Sri Lanka. A total of 5 senior librarians were interviewed and 250 library users answered questionaires. The study revealed that all the academic libraries offer...
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2002
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my.um.eprints.143272015-11-03T00:29:18Z http://eprints.um.edu.my/14327/ Information marketing in Sri Lankan academic libraries Jayatissa , B. Edzan, N.N. T Technology (General) Z Bibliography. Library Science. Information Resources Describes a study that investigates the marketing of "free-based" information services in five selected academic libraries in Sri Lanka. A total of 5 senior librarians were interviewed and 250 library users answered questionaires. The study revealed that all the academic libraries offer free information services to their clients with the exception of photocopying and document delivery services. The academic libraries should aggressively market their services/products and must move from the provision of traditional library services(book loans) to a more IT based information services(Internet). 2002-12 Article PeerReviewed application/pdf en http://eprints.um.edu.my/14327/1/Information_marketing.pdf Jayatissa , B. and Edzan, N.N. (2002) Information marketing in Sri Lankan academic libraries. Malaysian Journal of Library & Information Science, 7 (2). pp. 87-100. |
| institution |
Universiti Malaya |
| building |
UM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaya |
| content_source |
UM Research Repository |
| url_provider |
http://eprints.um.edu.my/ |
| language |
English |
| topic |
T Technology (General) Z Bibliography. Library Science. Information Resources |
| spellingShingle |
T Technology (General) Z Bibliography. Library Science. Information Resources Jayatissa , B. Edzan, N.N. Information marketing in Sri Lankan academic libraries |
| description |
Describes a study that investigates the marketing of "free-based" information services in
five selected academic libraries in Sri Lanka. A total of 5 senior librarians were
interviewed and 250 library users answered questionaires. The study revealed that all the
academic libraries offer free information services to their clients with the exception of
photocopying and document delivery services. The academic libraries should
aggressively market their services/products and must move from the provision of
traditional library services(book loans) to a more IT based information
services(Internet). |
| format |
Article |
| author |
Jayatissa , B. Edzan, N.N. |
| author_facet |
Jayatissa , B. Edzan, N.N. |
| author_sort |
Jayatissa , B. |
| title |
Information marketing in Sri Lankan academic libraries |
| title_short |
Information marketing in Sri Lankan academic libraries |
| title_full |
Information marketing in Sri Lankan academic libraries |
| title_fullStr |
Information marketing in Sri Lankan academic libraries |
| title_full_unstemmed |
Information marketing in Sri Lankan academic libraries |
| title_sort |
information marketing in sri lankan academic libraries |
| publishDate |
2002 |
| url |
http://eprints.um.edu.my/14327/1/Information_marketing.pdf http://eprints.um.edu.my/14327/ |
| _version_ |
1643689783598252032 |
| score |
13.18916 |