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Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand

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Main Authors: Syed Alwi, S.F., Balmer, J.M.T., Che Ha, N., Yen, D.
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
HD Industries. Land use. Labor
Online Access:http://eprints.um.edu.my/13407/1/negative_employee_coporate.pdf
http://eprints.um.edu.my/13407/
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id my.um.eprints.13407
record_format eprints
spelling my.um.eprints.134072015-04-29T00:27:59Z http://eprints.um.edu.my/13407/ Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand Syed Alwi, S.F. Balmer, J.M.T. Che Ha, N. Yen, D. HD Industries. Land use. Labor 2014-12 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.um.edu.my/13407/1/negative_employee_coporate.pdf Syed Alwi, S.F. and Balmer, J.M.T. and Che Ha, N. and Yen, D. (2014) Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand. In: 2nd International Colloquium on Design, Branding and Marketing, 09-10 Dec 2014, Nottingham Trent University, UK. (Submitted)
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
language English
topic HD Industries. Land use. Labor
spellingShingle HD Industries. Land use. Labor
Syed Alwi, S.F.
Balmer, J.M.T.
Che Ha, N.
Yen, D.
Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand
format Conference or Workshop Item
author Syed Alwi, S.F.
Balmer, J.M.T.
Che Ha, N.
Yen, D.
author_facet Syed Alwi, S.F.
Balmer, J.M.T.
Che Ha, N.
Yen, D.
author_sort Syed Alwi, S.F.
title Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand
title_short Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand
title_full Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand
title_fullStr Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand
title_full_unstemmed Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand
title_sort negative employee corporate brand identification: a case study of a prominent malaysian university corporate brand
publishDate 2014
url http://eprints.um.edu.my/13407/1/negative_employee_coporate.pdf
http://eprints.um.edu.my/13407/
_version_ 1643689542024167424
score 13.18916

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