The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman

• Main Authors: Yaacob, Muhammad Nasri Afifi, Azman, Muhammad Faris Azri
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Social aspects. Social marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/99723/1/99723.pdf; https://ir.uitm.edu.my/id/eprint/99723/

This study aims to investigate the effect of social media on hotel performance. The secondary data were collected from various journal articles through web-based search engines related to the topic. In conclusion, there are three effects of social media on hotel performance with are for the revenue,...