The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman

This study aims to investigate the effect of social media on hotel performance. The secondary data were collected from various journal articles through web-based search engines related to the topic. In conclusion, there are three effects of social media on hotel performance with are for the revenue,...

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Bibliographic Details
Main Authors: Yaacob, Muhammad Nasri Afifi, Azman, Muhammad Faris Azri
Format: Thesis
Language:English
Published: 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/99723/1/99723.pdf
https://ir.uitm.edu.my/id/eprint/99723/
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