Technology anxiety in consumer purchase behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri

• Main Authors: Abd Aziz, Syahida, Jafri, Roziyana
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/99710/1/99710.pdf; https://ir.uitm.edu.my/id/eprint/99710/

Rapidly evolving advanced technologies in various fields are constantly influencing consumer purchase behaviour. Specifically, the past decade has demonstrated technology hugely reshaping consumer expectations of relevant products and personal preferences (Rangaswamy et al., 2022). Despite the embed...