Predictors of intention to use reusable drinking straw: A case study in Selangor / Shahariah Asmuni, Sabariah Yusoff and Nur Liyana Asyiqin Mohd Jafri

• Main Authors: Asmuni, Shahariah, Yusoff, Sabariah, Mohd Jafri, Nur Liyana Asyiqin
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/47465/1/47465.pdf; http://ir.uitm.edu.my/id/eprint/47465/; https://doi.org/10.24191/jeeir.v9i2.12739

Single-use plastic drinking straws is difficult to recycle and is one of the main causes of water pollution and marine animal destruction. An option for single use drinking straws is reusable ones. This study applies the theory of planned behavior (TPB) to determine the factors affecting the intenti...