Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff
Background music is always played in some restaurants during their daily operation. This technique is being used to enhanced customer experience and indirectly increase customer spending based on their behaviour. The purpose of this study is to examine the relationship between background music and c...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99622/1/99622.pdf https://ir.uitm.edu.my/id/eprint/99622/ |
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