Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim

• Main Authors: Rayme, Muhammad Syahiir, Abd Halim, Siti Aisyah
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99339/1/99339.pdf; https://ir.uitm.edu.my/id/eprint/99339/

This study focuses on the purchase intention of street food among Malaysian. In order to examine the purchase intention of street food, there are two objectives that are generated for this study. The first objective is to identify the most factors that influence the purchase intention of street food...