HTM605: Hospitality Research Methods / Faculty of Hotel and Tourism Management

• Main Author: UiTM, Faculty of Hotel and Tourism Management
• Format: Teaching Resource
• Language: English
• Published: 2023
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/99255/1/99255.pdf; https://ir.uitm.edu.my/id/eprint/99255/; https://aims.uitm.edu.my/

This course is designed for those who are enthusiastic about doing management research in order to better understand the complexity of today's hospitality business environment. Managers need good information to reduce risk in their management decision making. At the same time, research can assist management to ask the right strategic questions. Hence, knowledge and understanding of our social and business environment have become the basis of today's managerial decision making. This introductory course provides a holistic and integrated approach to hospitality management research processes. This course covers a wide range of approaches to management research and their philosophical bases to be readily applicable to managerial problem solving.