HTH795: Hospitality Market Analysis / Faculty of Hotel and Tourism Management
This subject blends the study of strategic marketing management and market analysis. Students will be exposed on the importance of appropriate marketing system, understand the environment and competitions.
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/99249/1/99249.pdf https://ir.uitm.edu.my/id/eprint/99249/ https://aims.uitm.edu.my/ |
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| Summary: | This subject blends the study of strategic marketing management and market analysis. Students will be exposed on the importance of appropriate marketing system, understand the environment and competitions. |
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