Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim

• Main Authors: Mohd Nor, Nur Afifah, Ibrahim, Nur Athirah
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/99177/1/99177.pdf; https://ir.uitm.edu.my/id/eprint/99177/

This research was conducted to analyze the factors that influence the effectiveness of a hotel's online marketing. Online marketing is the promotion of products or brands online. In recent days, digital marketing demand in hotels has become extremely strong with Social Media Marketing (SMM) wor...