Electronic tablet-based menu & customer satisfaction in restaurants / Nur Shazni Shuhada Bahari

• Main Author: Bahari, Nur Shazni Shuhada
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/99110/1/99110.pdf; https://ir.uitm.edu.my/id/eprint/99110/

Hospitality industry has been experiencing the innovation of technology to uphold its service quality for decades. Studies have suggested that the technology adoption would lead to beneficial consequences on operation performance. The current study was conducted to explore the influence of electronic-tablet-based menu on customer satisfaction in restaurants. This study offers better understanding of the usage of technology nowadays in order to perceive a better customer service. The research has been carried out based on the research question which are is it important the engagement of technology towards the satisfaction of customers and also to know what are the advantages of technology especially in food and beverage industry. Secondary data has been used in order to conduct this study. Sources of secondary data that has been used for the studies are including the online websites and journal articles. This study has been carried by using the content analysis research method. It is a tool of research where it is used by reading and coding textual content to create replicable and appropriate inferences. This study is hope to benefit restaurant operators in enhancing customer satisfaction and staying competitive.