Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias

• Main Authors: Ali, Jurainah, Roslin, Hanis Amirah, Alias, Aidi Azhar
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99106/1/99106.pdf; https://ir.uitm.edu.my/id/eprint/99106/

The Malaysian government immediately implemented the Movement Control Order (MCO) to break the COVID-19 chain and were impact to restaurants sector. However, based on the survey, it was found that the preference for Arabic Food Restaurant changed after post-Covid. Thus, the Theory of Loyalty was app...