Examining the relationship between appropriateness, aggregate, and disposition of consumer review towards online purchasing decisions / Nur Diyana Shaharuddin and Syed Hasif Emir Syed Ahmad Razali

• Main Authors: Shaharuddin, Nur Diyana, Syed Ahmad Razali, Syed Hasif Emir
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/99105/1/99105.pdf; https://ir.uitm.edu.my/id/eprint/99105/

The Covid-19 pandemic has had a lasting impact on consumer behaviour in Malaysia and resulted in a preference shift from purchases performed in traditional brick and mortar storefronts to e-commerce platforms. The change in consumer purchase behaviour is forcing online shopping platforms to implemen...