Factors influencing students intention to purchase Sarawak traditional musical instrument (Sape) / Nor Hasifah Affendi

• Main Author: Affendi, Nor Hasifah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Social aspects. Social marketing; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/98918/1/98918.pdf; https://ir.uitm.edu.my/id/eprint/98918/

This research study is conducted in order to identify the factors that can be influence the students purchase intention on Sarawak Traditional Musical Instrument (SAPE) among University Teknologi Mara (UiTM) and University Sarawak Malaysia (UNIMAS) Kota Samarahan area. There were many factors that can influence the students purchase intention toward Sarawak Traditional Musical Instrument (SAPE) but this study will only focusing on four factors which are Uniqueness, Social life, Culture and Emotion. In this research, questionnaires will be used in order to collect and gather information, and Statistical Package for Social Science (SPSS) version 22.0 is used to analyze the data collected. In this studies 200 questionnaire will be distributed to the respondent. Based on this research, the researcher will be able to find out which is the most influence factor that can be influence the students purchase intention on Sarawak Traditional Musical Instrument (SAPE) among University Teknologi Mara (UiTM) and University Sarawak Malaysia (UNIMAS) Kota Samarahan area.