Factors influencing students intention to purchase Sarawak traditional musical instrument (Sape) / Nor Hasifah Affendi

• Main Author: Affendi, Nor Hasifah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Social aspects. Social marketing; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/98918/1/98918.pdf; https://ir.uitm.edu.my/id/eprint/98918/

This research study is conducted in order to identify the factors that can be influence the students purchase intention on Sarawak Traditional Musical Instrument (SAPE) among University Teknologi Mara (UiTM) and University Sarawak Malaysia (UNIMAS) Kota Samarahan area. There were many factors that c...