Factors affecting customer behavior towards online hotel reservation among hotel guests / Nur Athira Azhar

• Main Author: Azhar, Nur Athira
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/98754/1/98754.pdf; https://ir.uitm.edu.my/id/eprint/98754/

This study was conducted to assess the factors that influence customer behavior on online hotel reservations among hotel guests. The objective of this study was to find out the factors that most influence the attitude of online customers that influence customer buying decisions among hotel guests. I...