CSM603: Customer retention and service recovery / Faculty of Business and Management

• 主要作者: UiTM, Faculty of Business and Management
• 格式: Teaching Resource
• 語言: English
• 出版: 2023
• 主題: Curriculum; Universiti Teknologi MARA
• 在線閱讀: https://ir.uitm.edu.my/id/eprint/98724/1/98724.pdf; https://ir.uitm.edu.my/id/eprint/98724/; https://aims.uitm.edu.my

This course aims to provide students with an understanding of the importance of customer retention and recovery in customer service. It is also designed to develop the expertise required to come out with the right strategies for customer retention and service recovery. Customer retention and recover...