CSM603: Customer retention and service recovery / Faculty of Business and Management

• المؤلف الرئيسي: UiTM, Faculty of Business and Management
• التنسيق: Teaching Resource
• اللغة: English
• منشور في: 2023
• الموضوعات: Curriculum; Universiti Teknologi MARA
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/98724/1/98724.pdf; https://ir.uitm.edu.my/id/eprint/98724/; https://aims.uitm.edu.my

This course aims to provide students with an understanding of the importance of customer retention and recovery in customer service. It is also designed to develop the expertise required to come out with the right strategies for customer retention and service recovery. Customer retention and recover...