Social Media Influencer (SMI) restaurant reviews and students’ patronization decision / Abdul Malik Philip ... [et al.]
Social Media Influencers (or SMI) has access to a wide audience and they can persuade others by virtue of their authenticity and reach. While there is a significant link between SMI review and consumer purchase decision within the restaurant industry, it is unclear to what extent this finding would...
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Main Authors: | , , , , |
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Format: | Article |
Language: | English |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/97874/1/97874.pdf https://ir.uitm.edu.my/id/eprint/97874/ https://www.jthca.org/ |
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