Entrepreneurial intention among the Malay marketing students / Nurfaraheen Sazali

• Main Author: Sazali, Nurfaraheen
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/97708/1/97708.pdf; https://ir.uitm.edu.my/id/eprint/97708/

This research is part of a larger investigation on factors influencing entrepreneurial intention. This research study examines the relationship between personality traits factors as a means of identifying predictors of entrepreneurial intention among Malay degree ofmarketing Students in Kota Samarahan,Kuching. The sample consisted of 77 participants, drawn from Malay final year degree of marketing students enrolled in UiTM and UNIMAS in Kota Samarahan. The finding provides evidences that personality traits have a strong relationship with entrepreneurial intention. The finding also point outs the perceptions of Malay final year degree of marketing students’ perception toward Malay entrepreneurs. For this reason, we conclude that entrepreneurship of Malay is still have hope which can be expand and improve.