Service quality perceptions and customer satisfaction in life insurance companies in Labuan / Muhammad Ashraf Zulkifli

This paper aims to evaluate the service quality perceptionsand customer satisfaction of Life Insurance Companies in the Federal Territory of Labuan through customer’s assessment. A total of 120 respondents who had life insurance policies wereparticipated in answering the questionnaires, in order to...

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Bibliographic Details
Main Author: Zulkifli, Muhammad Ashraf
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/97696/1/97696.pdf
https://ir.uitm.edu.my/id/eprint/97696/
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