Adoption of online food delivery by micro food service businesses: a conceptual paper / Izhar Hafifi Zainal Abidin, Mohd Onn Rashdi Abd Patah and Mohd Aliff Abdul Majid
With the increasing prevalence of the internet and technological improvements, more people are turning to online shopping as a convenient and efficient means of purchasing products and services, including food. In light of this recent development, adopting and utilizing third-party online food deliv...
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Main Authors: | Zainal Abidin, Izhar Hafifi, Abd Patah, Mohd Onn Rashdi, Abdul Majid, Mohd Aliff |
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/97637/1/97637.pdf https://ir.uitm.edu.my/id/eprint/97637/ https://www.jthca.org/ |
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