Industrial training report: Kobis Bunga Holding Sdn Bhd / Nurul Nadia Shahizan

• Main Author: Shahizan, Nurul Nadia
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2023
• Subjects: Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/97527/1/97527.pdf; https://ir.uitm.edu.my/id/eprint/97527/

This report emphasizes my experience as a marketing intern in Kobis Bunga Holding Sdn. Bhd., a company that produces and sells cakes and dessert products. I went on my industrial training in this company for 24 weeks, starting from 1st March 2023 to 15th August 2023. In this report, I provided my reflection on my overall experience working as an intern in the company. Apart from that, I also analysed the company with SWOT analysis and SWOT matrix. Working in the company for 24 weeks, I can see that the company has its own strengths, weaknesses, opportunities that they can take and threats that they need to face. In the analysis, I provided with some recommendations that might be useful for the company to make improvement so that it can sustain or bring its business further in the future.